“Your ability to sell to others on your ideas will determine your success in your life and career as much as any other factor”
Brian Tracy
Henry Kravis–
Mihaly Csikszentmihalyi
Sam Walton
It has been proven that people around you including customers can perceive the reasons why you are in business and they can tell what your character is. There are people around us that had built conglomerates over years but destroyed them due to lack of character. The truth is that a brand is not successful because of its logo and colour. The strength of a brand is in it perception by the people. No matter your Brand Strategy you cannot successfully sell a poison except people don’t know it is the one.
What do you promise as an Entrepreneur? Integrity is powerful when it comes to business. We believe in business that you have not made a sales except the person you sell to returns the second , the third time, keeps coming back and still tell people in his circle of influence. A research has shown that if you treat a customer well he will tell 3, if you don’t he will tell 3,000.
This is where Values come in as an Entrepreneur and a Business Entity. The good thing is that values can be reviewed. What are your top 10 values as an Entrepreneur?
Your character will also influence the character of your staff. It has been proven that the way employers treat employees determines how employees treat customers. Treat people well in your business, don’t use people for your selfish reasons. Be true to your promises. Pay people what is due and do it on time. Your character also affects how loyal and committed your people are.
Lastly, Corporate governance has been an issue in recent times in our society. As you start on the journey to Entrepreneurship, put structure and system in place that support Best Practices and Due Diligence. Imbibe Values that encourage Integrity,Transparency, Peace, Service Excellence etc. This singular issue of character can catapult your business faster than any other principle in Business. It also provides a solid foundation for your business. A business without character is a house without a foundation. Remember Character is your Capital and your Brand Essence